Design coaching & mentorship

Skip the degree.
Build the career.

I started at 17 with no diploma and no connections. 16 years later I've worked at agencies like VML & Ogilvy on campaigns for brands you know — and made Senior Art Director without ever setting foot in a design school. Now I coach designers to do it their own way: art direction, AI tools, and the taste to use both.

Started at 17 16 years in 0 degrees World-class brands

Book a free 20-min call → See pricing

Taking students

★ Self-taught

Sixteen years, no shortcuts — brands I've worked on

Who I work with

Different starting points. Same requirement: you're serious.

You don't need a degree, a portfolio, or permission. You need to be willing to do the work and think for yourself.

🌱

The self-taught

No degree, no bootcamp badge, no connections — just hunger to break in. I've literally been you.

⚡

The leveller-upper

Already designing, but you want to stop guessing and start thinking like an art director.

🔀

The career-changer

Coming in from somewhere else, done waiting for the "right" route. Good — there isn't one.

If you're allergic to the "proper way" and willing to outwork the credentialed — you're in the right place.

I didn't take the normal route

The proof is the path.

No university. No safety net. I picked up a mouse at 17, taught myself 3D, motion, branding and art direction by reverse-engineering work I admired, and kept shipping until the brands came calling.

Sixteen years later I'm a Senior Art Director — and everything I learned the hard way, I can hand you the short version of.

Talk to me about it →

Age 17

First paid design work

No diploma — just nerve and a portfolio I built myself.

The grind

Self-taught across disciplines

Art direction, 3D, motion and branding — and now the AI tools that supercharge them. Learned by making, not by lectures.

16 years

Agency & in-house

Campaign work at agencies including Geometry Global (VML & Ogilvy) — for brands like Dyson, Coca-Cola, Bank of England and Nokia.

Today

Senior Art Director @ Emerson / NI

Still self-taught. Still doing it my way — now teaching it.

How I think

My method — and what I'll teach you.

The real product isn't a curriculum. It's a way of seeing and working that no syllabus covers. A few of the principles we'll build:

Taste beats credentials

Nobody hiring you cares where you studied — they care if it's good. We build the eye that knows the difference, then the hands to make it.

Make first, explain later

Theory paralyses. We learn by shipping real work, then reverse-engineer why it landed. Volume and reps beat perfect plans.

Be multi-disciplinary on purpose

Art direction, 3D, motion, brand — plus the AI tools that multiply all of them. The magic lives in the overlap: one-trick designers get automated; range gets hired and gets remembered.

Your weird is the point

The unconventional way you see things isn't a flaw to sand off. It's the one edge a degree can never give you — we sharpen it.

The point of all this

What you'll walk away with.

Not a certificate. Something that actually moves your career.

✓A portfolio that gets replies — not crickets.

✓A way of thinking you can point at any brief.

✓Real range across art direction, brand, 3D / motion and AI tools.

✓The confidence (and proof) to charge what you're worth.

✓A clear map to getting hired without a degree.

Ways we can work together

Pick the depth that fits you.

No packages designed to confuse you. Three ways in, honest prices, cancel whenever. Start with a free call if you're not sure.

Try me out

Power Hour

One focused 60-minute session. Bring your portfolio, a brief you're stuck on, or your career plan — leave with a straight answer.

$120/ one-off

No commitment. Book and go.

✓ 60 min live 1:1, recorded for you
✓ Full portfolio or project teardown
✓ Written action list afterwards

Book a Power Hour

Most personal

1:1 Mentorship

The real thing. Built entirely around your goals and your work — we meet, critique, plan and ship together, month after month.

$190/ month$290

★ Founding rate — first 3 students, locked for life

✓ 2 × 60-min live sessions each month
✓ Async feedback on work, any time
✓ A plan for your portfolio & next role
✓ Direct line to me between sessions
✓ Cancel any month, no lock-in

Apply for a spot →

Coming soon

Small-group cohort

Learn alongside a tight crew of serious people. Live sessions, shared critique, real accountability — launching once the first 1:1 students are through.

$450/ 6 weeks

Waitlist price — not open yet

✓ 6 weekly live group sessions
✓ Group critique & accountability
✓ Waitlist gets first access + best price

Join the waitlist

How it works

No surprises, no hard sell.

You'll always know exactly what you're paying for before you pay anything. Here's the whole process.

Book a free call

Pick a time that suits you. 30 minutes, no cost, no obligation to continue.

We agree the fit

We decide together which option makes sense — or I tell you honestly if I'm not the right person.

You get an invoice

A proper itemised invoice in USD, with a secure payment link. Nothing is charged automatically, ever.

We start

We book your sessions and get to work. Stop any month you like — just tell me.

✓ Invoiced in USD, worldwide 🔒 Secure bank transfer or card ↩ First session not useful? Full refund 🚫 No lock-in, no auto-charging

Free intro call

Let's talk for 30 minutes.

No pitch, no pressure. Tell me where you're at and what you want to build — I'll tell you honestly whether I can help, and which option makes sense.

Where you are now, and what's actually blocking you
A straight opinion on your portfolio
Whether we're a fit — and if not, who is

Prefer to write first? Email me instead →

Straight answers

Questions, handled.

Do I need a degree or any experience?

No — and that's the whole point. I had neither. We start exactly where you are and build from there.

I'm a complete beginner — is this for me?

Yes, if you're willing to put in the reps. Beginners often move fastest because there's nothing to un-learn. What I can't do is want it more than you do.

I already work as a designer — will I get anything?

Absolutely. Most working designers are stuck because they were taught to follow rules, not think. That's exactly the gap I close — taste, range and direction-level thinking.

What do we actually do together?

Real work on real briefs — yours where possible. Critique, direction, skill-building across art direction / brand / 3D / motion / AI, and a plan to get you hired or hired better. Less lecture, more doing.

How much does it cost?

A one-off Power Hour is $120. Ongoing 1:1 mentorship is $290/month — but the first three students get a founding rate of $190/month, locked for life. The intro call is free. No contracts, cancel any month, and if your first session isn't useful I'll refund it.

Why is the founding rate cheaper?

Because I'm honest about where I am: I've spent 16 years art-directing, but I'm building this coaching practice now. The first three students get my full attention at a lower price, and in exchange I'd love a testimonial if it goes well. You get the same me — just earlier, and cheaper, forever.

How do I pay, and where are you based?

I'm based in Budapest and work with people anywhere — all prices are in USD. After our free call I'll send you a payment link; you can pay by bank transfer or card, whichever suits your country. Power Hours are paid upfront, mentorship is invoiced monthly, and you can stop any month with no penalty.

Will you get me a job?

I won't promise a job — anyone who does is lying. What I can do is make you the kind of designer who gets them, and show you how to be seen.